Former Vice President Bill Jemas released a seven issue
mini-series in 2002 called Marville, one of the three entries for the U-Decide
contest along with Peter David and Ron Zimmerman. The idea was that the three
new series would be voted on by fans to see which one continued on as a regular
title. Needless to say, Marville did not win that contest. Even though the book
touts Peter David’s loss, he was the actual winner. Jemas’ creation is not a
traditional comic, but otherwise a satirical bashing of the things that were
wrong at that time with the comic book industry.
Readers
may be curious about the plot of Marville, but there really isn’t one. A base
framework is set up around the main character of Kal-AOL, the sun of Ted Turner
from the year 5002, his name and origin a play off of DC Comics Superman
character and a company that Turner owned in the past. With the planet facing destruction Turner
sends his eighteen year old son back in time through a time machine made from
parts of old video game systems. Kal-AOL meets Mickey, and Lucy,
representations of different view points for the main character as he struggles
to find himself and make his father proud in the past.
The
narrative begins by having him deal with the differences of the past. Believing
he has powers, Kal-AOL attempts to fight crime only to be unsatisfied with the
conclusions. Jemas uses his main character to make several political statements
about the differences in upper and middle class finances and has him run into
predominant figures like Spike Lee and Rush Limbaugh as well as a menagerie of
comic book characters from both major companies, though the DC characters are
changed slightly to avoid copyright issues.
The
story at this point takes a drastic turn when the trio decides to take the time
machine back to the beginning of time to make sense of the world. There, the
characters meet an individual that they believe to be God in the form of a
black man in a business suit who only refers to himself as Jack. The Jack
character shows them ‘miracles’ in the form of how life on Earth began down to
the microscopic level while they all go skinny dipping. Using the time machine
the characters watch the world progress up to the first humans, where Wolverine
is the representation of the first man. In addition Mickey takes up the cause
of science, Lucy argues for God, and Kal-AOL is in the middle while they all look
to Jack for answers. The book gives the audience a science lesson and two
different views of how the theories behind evolution.
There
are still plenty of jokes and comic references beyond the second issue but the
overall tone of the book changes. The third issue in particular transitions to
a different—more art focused—style in a nod to more independent comics and DC’s
Vertigo. The rest of the issues contain a textbook like quality mixed with
Jemas’ own editorial views about science, evolution, religion, and politics
that all wrap around to still be about the two major companies that control the
comic industry.
The end
finds Kal-AOL trying to pitch his life story and experiences to a comic book
editor for publication. The conversation in these panels discuss the different
reasons why Kal’s story wouldn’t sell and is finally a look at what is wrong
with the readers, everything they’ve come to expect from comics and how many
are unwilling to change.
In the
back of the last issue is a letter from Bill Jemas about why he wrote Marville.
It’s intriguing to read the VP of one of the big two discuss how hard it is to
get a comic published without going through Marvel or DC, especially if your
book doesn’t cater to what is currently popular with the readers. Jemas goes on
to discuss how much he wanted to write Marville, even knowing that it wouldn’t
sell well on the market, admitting that if he wasn’t Marvel’s VP it most likely
would have never seen the light of day. Jemas used Marville issue seven to
discuss submission guidelines for Marvel’s Epic Comics, the company’s project
green light-style section that had seen life off-and-on since 1982.
Marville
is far from a typical comic with an equal purpose to educate and show as well
as entertain. Those with an interest in the series should understand the
purpose lies in what in the author’s message regarding comics at the time and
not about the story of the comic itself. A great deal of the content discussed in
the series remains relevant in the industry today. Many readers have most
likely not read anything like Marville and I would highly recommend it because
there is a strong chance that you will not see anything else like it from the
big two for quite some time.
STEVE HERE!! I never did read Marville. Something about the Jemas era REALLY bugged me back then. I did get sort of excited about the Epic initiative, only because I had thought about submitting something myself, but then it turned out to be a big bust (although I think Daniel Way came from one of the Epic books, and look at him now!). I might give it a chance if I can find it in the cheap-o bins!
ReplyDeleteIt's on Amazon. I recommend it. Jemas certainly had some troubled times at the company and as I've read left with some trouble and a sour note. No matter what you think of Quesada, he had a lot to clean up when he took over from Jemas. I figured you'd like Epic though. I need to buy your comic.
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